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About


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About


Producer | Producer of Marketing & Distribution | Storyteller

I’m a producer, marketing and distribution strategist, and storyteller. On film projects, my job is to help artists through all phases of the filmmaking process, whether it’s packaging & positioning the film during development, or formulating a creative distribution strategy once the film is complete. More simply put, I help artists get their vision out into the world by doing all of the activities on the business side so that they’re free to tell incredible stories. 

Currently, I am one of the Producers of Marketing & Distribution for the documentary Charlie vs. Goliath (Big Sky Documentary Film Festival 2017) by Emmy Award winning journalist Reed Lindsay. Additionally, I'm serving as a Producer on the indie feature Polly Freed by Brooke Berman (2017 Sundance Screenwriter’s Lab finalist). When not producing, I work as a Digital Marketing Manager at NBC Universal, where I create integrated marketing solutions for brands seeking Hispanic audiences on digital platforms. 

Prior to shifting to the business side of the entertainment industry, I worked as a professional actor in theater, television, and film. I love making something out of nothing and finding ways to captivate and engage audiences through narrative.

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Producing Work


Charlie vs Goliath by Reed Lindsay

 

Producing Work


Charlie vs Goliath by Reed Lindsay

 

A FORMER CATHOLIC PRIEST RUNS FOR THE US SENATE IN WYOMING, INSPIRING A RAGGED BAND OF IDEALISTIC VOLUNTEERS, INTENT ON SHAKING UP THE POLITICAL ESTABLISHMENT.

Charlie vs Goliath - Producer of Marketing & Distribution

Making its premiere at the Big Sky Documentary Film Festival in Montana, Charlie vs Goliath is the story of an unlikely leader in the fight against money in politics. I am thrilled to be a part of such an incredible team that includes Reed Lindsay (Director/Producer), Phillip Landrum (PMD), and Anthony Weldon (PMD). We look forward to sharing this story further and inspiring everyday people to take action in their communities.

You can find The Independent's story on the film here

For more information on the film and upcoming festival screenings visit: www.charlievsgoliath.com

 

Additional Projects

Other producing projects include the narrative feature Polly Freed by playwright and director Brooke Berman (2017 Sundance Screenwriter’s Lab finalist), which is currently in development. In 2012 I founded Little Red Ro Productions, which produced the shorts A Test in Stamina (Big Apple Film Festival 2014) and Birthright. I managed both projects through the entire production process including script development, budgeting,casting, hiring crew, and meeting union requirements.

 

 
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Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

Marketing & Distribution Strategist

CRONIES is the coming-of-age dramedy directed by Michael J. Larnell and executive produced by Spike Lee. The film premiered at the Sundance Film Festival in January 2015 and went on to Tribeca, The Chicago International Film Festival and BFI. As the inaugural marketing & distribution team for the NYU Production Lab, we worked to develop the strategy for the film's North American theatrical run in collaboration with the online theatrical distribution platform TUGG. As a team we initiated market research and audience segmentation, created ticket pricing models, and executed outreach to educational institutions for licensing of the film. In addition to developing marketing materials for the film's social media platforms, we curated a week of themed panels and workshops for the New York theatrical run of CRONIES as part of the IFP Screen Forward Series.

SXSW 2016: "90 Minute Film School"  

The CRONIES distribution team created and presented a set of best practices on indie film distribution for the 2016 SXSW Music, Film & Interactive Conference in the “90 Minute Film School Panel”.

 

 

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Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

Distribution Strategist

In the summer of 2015 I worked at Women Make Movies as the Distribution Strategy Intern. My role required me to focus on three newly acquired films within the WMM catalog and connect those titles to the organizations who would most benefit from their use in educational outreach. The project included identifying influencers within the academic community and non-profit organizations on the local and national level whose missions and research interests aligned with the subject matter of the films, with the goal of securing a license or forming strategic partnerships to widen the reach of each title. I was responsible for placing two of the films, PRIVATE VIOLENCE and DREAMCATCHER, in the National Sexual Violence Resource Center Database where it is accessible to the over 30,000 advocates, educators and legal experts who utilize the service each year.

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Marketing


Marketing


As a Digital Marketing Manager at NBC Universal I have collaborated on the cross-portfolio partnership of E! Online & Telemundo.com to develop digital sponsorship opportunities around coverage of major entertainment festivals in 2017, and authored the marketing brief that aligned NBCU’s Lifestyle & Hispanic groups on the creative concept, elements, and strategic objectives of the aforementioned partnership. Additionally, I have crafted 360° proactive sponsorship opportunities within the 2017 Latin Billboard Awards in collaboration with the Sales, Digital, Legal, Pricing & Planning, and Research teams to maximize value for clients and drive consumer engagement on digital and social platforms. I have owned the development of dynamic marketing presentations, complete with core positioning informed by research and consumer insights, for NBCU Hispanic Group properties including: El Pulso via Mashable, Facebook Live shows, Larrymania, The Riveras, and the Digital General Presentation 2017.

 

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Human Rights Watch Film Festival


Human Rights Watch Film Festival


In 2016 I joined the screening committee for the Human Rights Watch Film Festival. Screening films in over 20 cities across the globe each year, HRWFF seeks to educate and empower communities about Human Rights issues through the medium of film.

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