Ronica2.jpg
Cronies Still 1.jpg
dreamcatcher_pic_large.jpg
bookstore copy.jpg
Ronica2.jpg

About


SCROLL DOWN

About


Marketing & Distribution Strategist | Producer | Storyteller

I’m a producer, indie film marketing & distribution strategist, and storyteller. On paper my job is to help artists through all phases of the filmmaking process whether it’s packaging & positioning the film during development or conducting market research and formulating a creative distribution strategy once the film is complete. More simply put my job is to help artists get their vision out into the world by doing all of the activities on the business side so that they’re free to tell incredible stories. 

Currently, I’m serving on the marketing & distribution team for the independent film CRONIES (Sundance, Tribeca, BFI) by Michael J. Larnell and executive produced by Spike Lee. In addition I am one of the producers of the indie feature POLLY FREED (currently in development) by Brooke Berman. Prior to shifting to the business side of the entertainment industry, I worked as a professional actor in theater, television and film. I love making something out of nothing and finding ways to captivate and engage through narrative.

Cronies Still 1.jpg

Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

SCROLL DOWN

Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

Marketing & Distribution Strategist

CRONIES is the coming-of-age dramedy directed by Michael J. Larnell and executive produced by Spike Lee. The film premiered at the Sundance Film Festival in January 2015 and went on to Tribeca, The Chicago International Film Festival and BFI. I am part of the inaugural marketing & distribution team that is developing the strategy for the film's North American theatrical run. The grassroots campaign is made possible through a collaboration between the NYU Production Lab, an incubator for new film, and the online theatrical distribution platform TUGG. As a team we have initiated market research and audience segmentation, created ticket pricing models, and executed outreach to educational institutions for licensing of the film. In addition to developing marketing materials for the film's social media platforms, we curated a week of themed panels and workshops for the New York theatrical run of CRONIES as part of the IFP Screen Forward Series.

SXSW 2016: "90 Minute Film School"  

The CRONIES distribution team created and presented a set of best practices on indie film distribution for the 2016 SXSW Music, Film & Interactive Conference in the “90 Minute Film School Panel”.

 

 

dreamcatcher_pic_large.jpg

Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

SCROLL DOWN

Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

Distribution Strategist

In the summer of 2015 I worked at Women Make Movies as the Distribution Strategy Intern. My role required me to focus on three newly acquired films within the WMM catalog and connect those titles to the organizations who would most benefit from their use in educational outreach. The project included identifying influencers within the academic community and non-profit organizations on the local and national level whose missions and research interests aligned with the subject matter of the films, with the goal of securing a license or forming strategic partnerships to widen the reach of each title. I was responsible for placing two of the films, PRIVATE VIOLENCE and DREAMCATCHER, in the National Sexual Violence Resource Center Database where it is accessible to the over 30,000 advocates, educators and legal experts who utilize the service each year.

bookstore copy.jpg

Producing Work


A Test in Stamina by Ro Reddick

SCROLL DOWN

Producing Work


A Test in Stamina by Ro Reddick

Film Production

In 2012 I created Little Red Ro Productions to develop original dynamic content through inclusive storytelling. LRRP has produced two shorts, A TEST IN STAMINA (Big Apple Film Festival 2014) and BIRTHRIGHT (2016). Through the development of the shorts I managed a team of collaborators through all aspects of production including script development, casting, budgeting, shooting, and meeting union requirements.

Additionally, I am on the producing team for the independent feature POLLY FREED by Brooke Berman, based on her play OUT OF THE WATER.