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About


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About


Producer | Producer of Marketing & Distribution | Storyteller

I’m a producer, marketing & distribution strategist, and storyteller. On film projects my job is to help artists through all phases of the filmmaking process whether it’s packaging & positioning the film during development or conducting market research and formulating a creative distribution strategy once the film is complete. More simply put my job is to help artists get their vision out into the world by doing all of the activities on the business side so that they’re free to tell incredible stories. 

Currently, I am one of the Producers of Marketing & Distribution for the documentary Charlie vs. Goliath by Emmy Award winning journalist Reed Lindsay and a Producer on the indie feature Polly Freed (2017 Sundance Screenwriter’s Lab finalist) by Brooke Berman. I also work as a Manager of Integrated Marketing at NBC Universal, where I create integrated marketing solutions for brands seeking audiences on both linear and digital platforms. Prior to shifting to the business side of the entertainment industry, I worked as a professional actor in theater, television, and film. I love making something out of nothing and finding ways to captivate and engage audiences through narrative.

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Marketing


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Marketing


Currently, I work as a Manager of Integrated Marketing at NBC Universal where I collaborate on interdisciplinary teams to ideate, design, and build out multi-platform marketing solutions utilizing linear, digital, and social properties within the NBCUniverso & Telemundo networks. I also manage workflow and communication between internal and external partners, oversee campaign executions, and design marketing materials for business development presentations and RFPs.

 

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Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

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Marketing & Distribution


 

CRONIES by Michael J. Larnell

 

Marketing & Distribution Strategist

CRONIES is the coming-of-age dramedy directed by Michael J. Larnell and executive produced by Spike Lee. The film premiered at the Sundance Film Festival in January 2015 and went on to Tribeca, The Chicago International Film Festival and BFI. I am part of the inaugural marketing & distribution team that is developing the strategy for the film's North American theatrical run. The grassroots campaign is made possible through a collaboration between the NYU Production Lab, an incubator for new film, and the online theatrical distribution platform TUGG. As a team we have initiated market research and audience segmentation, created ticket pricing models, and executed outreach to educational institutions for licensing of the film. In addition to developing marketing materials for the film's social media platforms, we curated a week of themed panels and workshops for the New York theatrical run of CRONIES as part of the IFP Screen Forward Series.

SXSW 2016: "90 Minute Film School"  

The CRONIES distribution team created and presented a set of best practices on indie film distribution for the 2016 SXSW Music, Film & Interactive Conference in the “90 Minute Film School Panel”.

 

 

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Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

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Marketing & Distribution


Dreamcatcher by KIM Longinotto

 

Distribution Strategist

In the summer of 2015 I worked at Women Make Movies as the Distribution Strategy Intern. My role required me to focus on three newly acquired films within the WMM catalog and connect those titles to the organizations who would most benefit from their use in educational outreach. The project included identifying influencers within the academic community and non-profit organizations on the local and national level whose missions and research interests aligned with the subject matter of the films, with the goal of securing a license or forming strategic partnerships to widen the reach of each title. I was responsible for placing two of the films, PRIVATE VIOLENCE and DREAMCATCHER, in the National Sexual Violence Resource Center Database where it is accessible to the over 30,000 advocates, educators and legal experts who utilize the service each year.

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Human Rights Watch Film Festival


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Human Rights Watch Film Festival


In 2016 I joined the screening committee for the Human Rights Watch Film Festival. Screening films in over 20 cities across the globe each year, HRWFF seeks to educate and empower communities about Human Rights issues through the medium of film.

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Producing Work


A Test in Stamina by Ro Reddick

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Producing Work


A Test in Stamina by Ro Reddick

Film Production

 

I am currently a Producer of Marketing & Distribution for the documentary feature Charlie vs. Goliath directed by Emmy Award winning journalist Reed Lindsay and a Producer of the independent feature in development, Polly Freed by Brooke Berman (2017 Sundance Screenwriter’s Lab finalist). In 2012 I founded Little Red Ro Productions, which produced the independent shorts A Test in Stamina (Big Apple Film Festival 2014) and Birthright. I managed both projects through the entire production process including script development, budgeting,casting, hiring crew, and meeting union requirements.